Posted: 26.12.2008 10:09
So Ford is going through a massive transformation of its business and modelline up in North AMerica,Europe and the rest of the world. Here is a broad overview of what this actually entails. But in simple language, according to this Canadian review of the new 2009 Fiesta, it means a single world campaign for their entire car range.
Ford's existing strategy has been to produce different vehicles for different markets around the world. That's why the Focus in North America is different from the Focus in Europe, as is the Fusion and Mondeo, while in Australia they sell the Falcon. No more, according to Ford's new strategy. In order to take advantage of economies of scale at its disposal, Ford will offer the same core line-up in every market around the globe. They call the campaign "One Ford", and the Fiesta will be the first such global product made in that new mold.
